This content series should go along with more traditional music promo. Like teasers, artwork, etc. Don't want to get too heady, just a unique content play so we can keep doing stories but doesn't take as much time and doesn't require longform content on release day.
We pull 4 pieces of content offline for free that fit with the theme of the song. Sabastion comes up with 4 shorter stories for each release. All the stories should revolve around a central theme that relates back to our mission statement/philosophy, and of course, the title of the song and it's lyrical content.
- We're all united in our differences
- The sky is the limit
- We're all creators
- Working together is essential
- Respect each other
- Don't be confined to societal norms
- True creativity embraces strangeness
For example, 'Waiting On You' is a song about getting attention and feeling good but waiting on someone else. Our lesson could be 'Do you and don't wait for anyone else'. We allude to that in the content and maybe we actually say it on release day.
"If he doesn't show up for your date, then fuck that guy. You can do better than that. Your time is more important. Don't ever wait around for someone else."
- Strange Club Member, Mia
"The longer I waited, the more time I spent with myself. I started to enjoy it and eventually I told her not to come at all. I'm my favorite company after all"
- Strange Club member, Madelyn